You may do your very own mailings, or you may buy mailing lists from an outside broker. Your organization’s message, in any case, is repeated and your organization gains forefront-of-mind familiarity. In small business terms, mass mailings will range from sending a dozen invitations out to bulk mailing hundreds of coupons.
In-house mailings include good ways to keep in contact with your customers, as well as to get in touch with prospects. The Business Mail Entry Unit office in your area may assist you in deciding if bulk mail is the proper business option for you. Prior to making a decision to make a bulk mailing, you should consider those expenses. It’ll take additional time to get a bulk mailing ready, and there are charges for mailing at bulk prices.
#MASS MAILINGS HOW TO#
Why? Because mailing in bulk is an investment in learning how to prepare and sort the mail, an investment of time, and an investment of money (paying for an annual mailing charge, mailing permit, and potentially the expenses of presort software or additional equipment).Īs a guide, if you’re mailing hundreds of pieces at one time, a couple of times per year, or if you’re prepared to make a one-time, large mailing-for instance, 5,000 flyers that announce an upcoming sales event-bulk mail might be an excellent deal for you. For instance, if your company does just a couple of mailings per year, it might be worth it to seek the services of a vendor, presort, or a mailing house. Mailing items at bulk prices might not be the proper option for everyone. You’ll need to fill up more than once to keep the adventure going! Think of your mailers as the “gas tank” to the “road trip” of your larger campaign. They’re more likely to convert when they’ve heard your message a few times, rather than just once. Regular, repeated mailings-say, once every 30 days for a year-can help create the results you’re looking for. There’s more to repetition than that, however. Sure, repeated mailings make it more certain that a recipient will see your direct mail in their mailbox. It also offers you the opportunity to reach a larger number of customers! Keep in mind that bulk mailing is typically more affordable, so the savings may allow you to send out even more mail. 3) Reach more customersīulk mail does more than repeatedly reach individual recipients. However, your physical mail is more likely to get read and acted upon, which could mean a better return on investment (ROI), despite a larger initial investment. Yes, direct mailers may cost more to send out than marketing emails. If you mail just once, other offers that arrive after yours could take priority. For those recipients who have a backlog of mail, you can ensure that your offer remains quite literally “top of mind” (at the top of the mail pile), so it always comes first. When you mail consistently and repeatedly, there’s another built-in benefit.
In other words, your mailers are likely to be read soon after they arrive. Over 90 percent of people open their physical mail daily. The verdict is in-direct mail is one of the best methods of direct marketing. Snag those lower rates per piece mailed when you commit to mailing more. Well, the same principle applies to direct mail. If you’ve ever bought anything in bulk, you know that you can usually get those items at a discount.
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